[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"user-permissions":3,"forced-restricted-route-data":3,"content:project:euroshop-tradefare-wise:en":4},null,{"entry":5,"revision":12,"taxonomies":73,"assets":74},{"id":6,"type":7,"slug":8,"locale":9,"publishedAt":10,"organizationId":11},"af5a765e-47ad-4034-a674-200d7c7d339c","project","euroshop-tradefare-wise","en","2026-06-11T20:59:31.552Z","3473ea05-962c-4a45-b352-27c67a03de66",{"id":13,"blocks":14,"seoMeta":55},"803d1d27-a339-4c24-a488-9f44bd31571e",[15,23,28,32,37,40,43,46,49,52],{"data":16,"type":22},{"ctaHref":17,"heading":18,"ctaLabel":19,"subheading":20,"imageAssetId":21},"\u002Fcontact","Wise Expo at EuroShop Düsseldorf","Contact us","EuroShop 2026 — 40 m² — Messe Düsseldorf","62f5ba07-4637-4fab-95d7-24ba14620c23","hero",{"data":24,"type":27},{"text":25,"level":26},"The Future of Modular Design – Wise Expo at EuroShop Düsseldorf",3,"heading",{"data":29,"type":31},{"html":30},"\u003Cp>\u003Cstrong>Setting the Standard at the World’s Retail Flagship,\u003C\u002Fstrong> EuroShop is more than just an exhibition; it is the global benchmark for retail innovation and booth design. For Wise Expo, participating in this event was an opportunity to showcase the pinnacle of modern exhibition engineering. We designed a stand that served as a live demonstration of how technology, sustainability, and high-end aesthetics can merge into a single, seamless brand experience.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Achieving Total Integration\u003C\u002Fstrong> The goal was to move beyond the traditional \"modular\" look. We aimed for a \u003Cstrong>seamless hybrid environment\u003C\u002Fstrong> where structural strength meets digital brilliance. The challenge was to integrate diverse elements—aluminum frameworks, warm wood textures, and high-resolution digital media—into one cohesive architectural form.\u003C\u002Fp>","richtext",{"data":33,"type":36},{"alt":34,"assetId":35,"caption":34},"","4a72ee4c-1bba-4768-8774-9a3125043dc0","image",{"data":38,"type":27},{"text":39,"level":26},"A Symphony of Materials",{"data":41,"type":31},{"html":42},"\u003Col>\n\u003Cli>\u003Cstrong>The beMatrix Core:\u003C\u002Fstrong> At the heart of the stand was the \u003Cstrong>beMatrix modular system\u003C\u002Fstrong>. Its precision allowed us to build a massive, stable structure with invisible joints, ensuring the clean lines expected of a premium brand.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Integrated LED Skin:\u003C\u002Fstrong> We took digital engagement to the next level by embedding high-resolution \u003Cstrong>LED panels\u003C\u002Fstrong> directly into the beMatrix frames. This \"LED Skin\" technology created a flush, continuous surface where video content appeared as a natural part of the architecture, not just an added screen.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Custom Woodwork & Texture:\u003C\u002Fstrong> To contrast the high-tech digital elements, we incorporated \u003Cstrong>bespoke wooden accents\u003C\u002Fstrong>. These handcrafted elements added warmth and a sense of \"organic luxury,\" proving that modular systems can feel artisanal when handled with expertise.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Advanced Lightboxes:\u003C\u002Fstrong> Strategically placed \u003Cstrong>LED lightboxes\u003C\u002Fstrong> provided crisp, high-impact branding. These units ensured that the stand remained vibrant and visible from across the hall, drawing visitors into the immersive space.\u003C\u002Fli>\n\u003C\u002Fol>",{"data":44,"type":36},{"alt":34,"assetId":45,"caption":34},"867fcc5d-92cc-4b2b-a806-1a352fd2ce5e",{"data":47,"type":27},{"text":48,"level":26},"Sustainability & Innovation ",{"data":50,"type":31},{"html":51},"\u003Cp>By utilising the beMatrix ecosystem, we ensured that nearly \u003Cstrong>90% of the stand's core\u003C\u002Fstrong> was reusable and recyclable. This project demonstrated that a grand, high-impact presence at EuroShop doesn't have to come at the cost of the environment.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>The Result: A Benchmark in Booth Excellence\u003C\u002Fstrong> The Wise Expo stand at EuroShop became a talking point for visitors, showcasing a \u003Cstrong>fully integrated solution\u003C\u002Fstrong>. It proved that with the right expertise, modular systems can achieve the complexity of custom builds while offering the speed and sustainability of the future.\u003C\u002Fp>",{"data":53,"type":36},{"alt":34,"assetId":54,"caption":34},"8a1bc772-d0fb-483d-a010-b2dba7500727",{"title":56,"noIndex":57,"description":58,"projectMeta":59},"Wise Expo at EuroShop Düsseldorf | Case Study",false,"EuroShop is more than just an exhibition, it is the global benchmark for retail innovation and booth design.",[60,63,66,69,72],{"label":61,"value":62},"Fair","EuroShop 2026",{"label":64,"value":65},"Size","40 m²",{"label":67,"value":68},"Location","Messe Düsseldorf",{"label":70,"value":71},"System","beMatrix + Custom",{"label":34,"value":34},[],{"4a72ee4c-1bba-4768-8774-9a3125043dc0":75,"62f5ba07-4637-4fab-95d7-24ba14620c23":76,"867fcc5d-92cc-4b2b-a806-1a352fd2ce5e":77,"8a1bc772-d0fb-483d-a010-b2dba7500727":78},"https:\u002F\u002Fnbg1.your-objectstorage.com\u002Fmainbucket\u002Flocal-hetzner-test\u002F3473ea05-962c-4a45-b352-27c67a03de66\u002F4a72ee4c-1bba-4768-8774-9a3125043dc0\u002F2.jpg","https:\u002F\u002Fnbg1.your-objectstorage.com\u002Fmainbucket\u002Flocal-hetzner-test\u002F3473ea05-962c-4a45-b352-27c67a03de66\u002F62f5ba07-4637-4fab-95d7-24ba14620c23\u002F1.jpg","https:\u002F\u002Fnbg1.your-objectstorage.com\u002Fmainbucket\u002Flocal-hetzner-test\u002F3473ea05-962c-4a45-b352-27c67a03de66\u002F867fcc5d-92cc-4b2b-a806-1a352fd2ce5e\u002F3-wise-expo-exhibitor-exhibition-stand-trade-show-booth-booth-design-stand-builder-expo-booth-construction.jpg","https:\u002F\u002Fnbg1.your-objectstorage.com\u002Fmainbucket\u002Flocal-hetzner-test\u002F3473ea05-962c-4a45-b352-27c67a03de66\u002F8a1bc772-d0fb-483d-a010-b2dba7500727\u002F4-wise-expo-exhibitor-exhibition-stand-trade-show-booth-booth-design-stand-builder-expo-booth-construction.jpg"]