Cepsa at Translogistica Poland
A bold, open-plan exhibition stand designed to maximize visitor engagement and brand visibility at Poland's premier logistics fair.Energy Innovation at Translogistica
Cepsa, the global energy company, wanted to showcase their sustainable fuel solutions to the Polish logistics market. The brief was clear: create a space that feels inviting and approachable while communicating technical innovation and environmental responsibility.
Design Approach
We opted for an open-plan design with minimal walls, using the beMatrix frames as architectural accents rather than barriers. A curved feature wall at the back provided a strong brand statement, while low counters and casual seating arrangements encouraged spontaneous conversations between Cepsa representatives and fair visitors.
The stand included an interactive touch-screen kiosk where visitors could explore Cepsa's product range and calculate potential fuel savings for their logistics fleets. This digital element complemented the physical presence and provided measurable engagement data.
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